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The Future of Influencer Marketing

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Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 9th April 2019.

Madalyn Sklar hosted a Twitter Chat with Karen Freberg around the topic of “The Future of Influencer Marketing”.


Details of our next Twitter Chat:

Guest: Brittany Berger
Date & Time: Tuesday, 16th April 2019, 5.00pm EST
Channel: #SocialROI Chat

Click Here for More Information


Below is a curated version of the Twitter Chat with:

Karen Freberg

Associate Professor of Strategic Communications


Questions:

From the ManageSocial Team:

  1. In your opinion, who is doing influencer marketing well?

Guest Questions:

  1. What does it mean to be an influencer in 2019 and how do they help businesses on social?
  2. Why is it important for businesses to look beyond vanity metrics when identifying potential influencers?
  3. What are the identifying characteristics of ‘nano-influencers’ and ‘virtual-influencers’?
  4. Why is it important to establish a strong code of ethics, principles and guidelines when working with influencers?
  5. Can you name some examples of where influencer marketing has gone wrong?
  6. Do you think there should be a standardised approach to engaging and retaining influencers? Why?
  7. What tips do you have for brands looking to engage with influencers in 2019?

Ask the ManageSocial Team:

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Join our next #SocialROI Chat next week on
Tuesday, 16th April 2019, 5.00pm EST

More Details!