Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 30th April 2019.
Details of our next Twitter Chat:
Below is a curated version of the Twitter Chat with:
From the ManageSocial Team:
- How can a strong community impact the success of live events?
- Why is it important to equip your community with messaging and images to share on social?
- How can marketers leverage geotargeting and live broadcasts to engage and build a community around an event?
- How do you foster and grow your community during a live event?
- How can attendees form meaningful and lasting connections at live events?
- Do you have any creative ways of sharing live event experiences with those following along online?
- What can marketers do to nurture a community once the live event has ended?
Ask the ManageSocial Team:
Answers from the ManageSocial Team
A2) This conference was for companies with distributed and remote teams to get together and listen to talks by companies that are thought leaders in this area. #SocialROI— Kevin Garber (@Ke_Ga) April 30, 2019
A3) There was a sense of community driven by the shared experience and philosophy relating to distributed teams as well as all being in a beautiful conference location in BALI! #SocialROI— Kevin Garber (@Ke_Ga) April 30, 2019
Guest Question 1:
A1. Having a strong community helps build buzz around your event. When people are excited to be sharing an experience together, they also share it out on their social channels, making your event even more visible! #socialroi https://t.co/nYAHv5OYQO— Jen Cole #smechat #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 2:
A2. This is a wonderful courtesy to them! But it also makes it that much easier for the word to get out about your event from multiple individuals while keeping the whole thing branded. Also, it makes them feel like a genuine part of the experience! #socialroi https://t.co/KE1ncFJne6— Jen Cole #smechat #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 3:
A3a. Wow, geotargeting is suuch a powerful item to use, as well as live broadcasts! You can use geotargeting to draw in individuals who may not have originally been aware of your event, who may also be conveniently interested! #socialroi https://t.co/4SMXnREat8— Jen Cole #smechat #SMDAYICT (@jencoleICT) April 30, 2019
A3b. Live-streaming can be amazing for individuals who may have questions prior to the event, but don’t know how to get them answered. By live-streaming, you’re providing these individuals with a Q&A session, thus helping them feel included and more comfortable! #socialroi https://t.co/4SMXnREat8— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
A3c. Live-streaming can also be great on-site during the event. This creates an experience for those who may have been interested in your event but couldn’t make it. By including your online community, they’re more enticed to join the event the next time! #socialroi https://t.co/4SMXnREat8— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 4:
A4. You have to stay engaged both on your social media channels, but also as event staff members on site. Be approachable in all places! Be willing to do anything from having meaningful discussions to solving problems. Also, utilize and share UGC! #socialroi https://t.co/x44LW8Gju8— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 5:
A5a. A wonderful way to allow and encourage attendees to form lasting and meaningful connections is to create an official hashtag for people to use! When people “hang out on a hashtag” together, the conversations become more meaningful bc of the shared experience. #socialroi https://t.co/XBFZwWh14I— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
A5b. Another great way to encourage these lasting and meaningful relationships is to have a closed Facebook group for attendees to hang out in and collaborate with each other. It’s amazing how connected we all can remain when we utilize our social platforms! #socialroi https://t.co/XBFZwWh14I— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 6:
A6. Incentivizing sharing is always a fun idea! For instance create awards for most engaged tweeter on-site, most engaged tweeter from a remote location, etc. People LOVE sharing already, but if it’s encouraged openly and comes with potential recognition, even BETTER! #socialroi https://t.co/EshMk9OsWZ— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
Guest Question 7:
A7. A fun and grateful way to do this is to gather tons of the takeaways that attendees/speakers/staff shared out during the event utilizing the hashtag and continue to quote RT them or add them to your Insta Stories! #socialroi https://t.co/Hnwt5sPmy3— Jen Cole #smechat 😁🎙🎥 #SMDAYICT (@jencoleICT) April 30, 2019
Thank you for joining us today on the #SocialROI chat. See you next week!— ManageSocial (@ManageSocial) April 30, 2019
Our guest will be @LeslieSamuel. He’s the Owner of Become A Blogger. Mark your calendar because this will be a great chat! pic.twitter.com/7itdvjni3X